The aim of this blog is to seek further information and ideas on the world of flooring in all its aspects, because the complex allure of this world – made up of technology, craftsmanship, design, creativity and much more – never ceases to amaze us… and we’re sure it will have the same effect on you.

HMADE: make it your home.

Monday 2 May 2016
Marketing Mirage
Written by
Marketing Mirage

HMADE is combined project.

A ceramic “melting pot”, a concept that strives to go beyond traditional conceptual confines defining the use of a collection of ceramics for a new way of putting together the rooms we use in contemporary life. It starts out with the study of a room, outlining its spaces and using all the elements within it, connecting them together in a single integrated process and a new creative synergy.


HMADE is four materials in one.

We took different ideas and textures that come from different cultures, traditions and styles but are intrinsically linked to one another. We emphasised this link by generating a new expressive potential that is achieved by putting them all together.

HMADE tells the story of modern life, our stories, experiences, and emotions in a never more tangible way, inspired by four extraordinary products: cottocemento, wood, brick and hand-painted majolica tiles.


"HMADE is inspiration, creation and material."


HMADE is majolica tiles.

Majolica tiles recalling the look of the individual hand-painted patterns of expert decorators. The Sant’Antonio MAJOLICA TILES conveys this feeling of craftsmanship in 4 shades of colour and over 40 different designs enhanced by the porcelain stoneware body by Mirage that is seen along the edges as the glaze on old majolica tiles shrinks back a little, revealing the base colour underneath. A must for rooms like kitchens and bathrooms where looks, practical features and functionality are essential.

The bright colours and durable surface of the Sant’Antonio Majolica tiles make them an interior design solution of great charm, capable of bringing together taste, tradition and innovation.


HMADE is cottocemento.

5 colours of COTTOCEMENTO for clean and modern interior design. The contemporary looks of concrete slabs reworked in ceramic and elegantly contaminated by the vintage allure of terracotta from Umbria, Tuscany and France.

The meticulous detailing, the patterns and the layering of the ceramic body, help each element to retain its distinctive personality while blending them all into a single material. And so modern terracotta and the reclaimed terracotta from old homes have the classic oxidation flaming caused during firing in a perfect combination of the classic looks of terracotta and the contemporary appeal of cement.


“Setting up home with HMADE is easy, stimulating and fun."


HMADE is brick.

7 different BRICKS from lime-washed wood to classic stone walls and the typical bricks of Italian houses, and the classic terracotta brick that has been aged and altered by the passing of time. A "brickwork" solution that irrevocably brings the pop and post-industrial feeling of a New York loft to mind, while conjuring up more rustic settings too: two aesthetics offering a choice of mood for the home and with no limits in terms of spaces, furniture or moment.


HMADE is wood.

2 shades of WOOD inspired by reclaimed wooden floorboards with their aged looks, worn and steamed to achieve a soft surface that is a joy to touch. Lime-washed boards, sanded and planed down to restore their natural colour. A look that can be enhanced by a delicately uneven pattern created by the arrangement of the boards.


>> Discover HMADE Collection