The aim of this blog is to seek further information and ideas on the world of flooring in all its aspects, because the complex allure of this world – made up of technology, craftsmanship, design, creativity and much more – never ceases to amaze us… and we’re sure it will have the same effect on you.

Marble-effect porcelain stoneware: more than just your average tile.

Thursday 8 January 2015
Marketing Mirage
Written by
Marketing Mirage

Marble floor and wall coverings offer the significant advantage of enhancing and embellishing any setting, showing off every furnishing element to perfection. This natural material, used since ancient times in the field of architecture for building both homes and public buildings and sculptures, remains a timeless style solution for every room in the house.

How can hard wearing qualities combine with beauty?
Compared with the natural material, marble-effect porcelain stoneware boasts not only the excellent technical performance typical of porcelain stoneware, but also a superb appearance, with beautifully defined veining effects, colour combinations, bright shades and a host of small details.

Jewels by Mirage is the fruit of painstaking research designed to identify, grasp and perfect the exemplary beauty of 6 exclusive marbles.
These interpretations of marble present 6 different shades - bianco statuario, calacatta reale, royal, travertino classico, emperador selected, fumo di Londra – of a material able to bring an allure of elegance to the home in order to shape prestigious interior design projects by combining the practical advantages of porcelain stoneware with sophisticated, modern beauty.

Jewels combines magnificently with the Privilege wall tiles, which offer a new interpretation of onyx, gems, crystals and minerals, turning every room into a unique, exclusive environment. A blend of technology and craftsmanship to dress up and furnish the home.