Coverings 2014. Design 100% made in Italy a Las Vegas

Wednesday 23 April 2014
Marketing Mirage
Written by
Marketing Mirage

Coverings 2014. 100% Italian design in Las Vegas

April 29 to May 2 will see the 25th edition of Coverings, the most important event across the Atlantic to find out the latest trends in the world of ceramics.

The exhibition space of the Las Vegas Convention Centre will offer over 900 brands and companies from all over the world plenty of scope for dialogue.
Design engineers, architects, distributors and manufacturers from over 50 countries will be meeting at the fair once again this year, with the usual in-depth encounters and seminars taking a look at upcoming trends.


Dates for the diary

At least 3 workshops and conferences not to be missed.

#Specification 2.0 – Harnessing the Full Potential of Tile in Modern Specs

Expert Ryan Fasan will be taking a look at the evolution of ceramic surfaces, analysing markets and sales mechanisms from the 1970s onwards, for a clearer understanding of choices and trends in the tastes of the main international contractors.

#Man Made Natural: Insights Into the Authenticity of Materials

The multi-faceted universe of materials is in constant expansion, and raises a major issue for us to reflect upon: does “good” necessarily mean “real”? Technological progress and the way it interacts and integrates with biological dynamics – think of engineered wood, for example – leads us to question the meaning of “natural”. Is “natural” always preferable? The answer will be provided by Grace Jeffers, editor of The New Materials Handbook.

#Social Media for Architects and Designer

An overview of how to make the most of social media marketing strategies to expand customer base and attract potential consumers. Well-known names from the digital marketing world will be gathering to explain the best practices to make your mark online and to tell a few success stories.

Once again this year Mirage will be taking part in Coverings.

On the occasion of the international exhibition dedicated to the most innovative, contemporary surfaces, Italian-made design will be presenting cutting-edge projects and collections to an international audience.

Mirage products, a perfect blend of beauty and sustainable design, will be introducing the public at large to its collections and projects developed specifically for international markets.

This will be a unique occasion to present the new Créations collection: beautifully crafted porcelain stoneware that is a superb combination of alluring material and top technical performance.

Mirage looks forward to seeing you at Coverings 2014, stand L15051

1 / 2
2 / 2