“The Paradigms of Post-Opulence” is the title of the Workshop held by Francesco Morace at the Mirage Project Point, in Milan
Francesco Morace, sociologist, writer and journalist has been working in social and market research for thirty years, he is Chairman of Future Concept Lab, and answered some questions concerning the topics covered during the evening.
How has the economic crisis of the past few years affected the values and how has the relationship with the economy and the whole industrial and production system changed?
We have seen a slow ‘back to basics’ that has reoriented our behaviour. New suggestions are emerging from a greater attention to ethics and the search for new quality of life. From the enhancement of time as a wealth to attention to our bodies, our health and our well-being.
"Made in Italy" still holds great appeal. What are the keys to growth?
Italy has more possibilities than other countries due to its "artisanal" ability to create products with a passion, products that are able to satisfy the desire for sustainable beauty. This constructive passion reaches the customer and becomes the desire to purchase which often, even in times of crisis, drives people more than necessity. Moreover a myriad of highly creative small businesses ensure the flexibility which is needed today, without compromising on widespread creativity. Italy is an inventive, flexible country, it is a shame that these qualities are not included in a strategic vision. We are able to produce quality, but we have difficulty in steering this in an orderly manner.
Until today the paradigms that have moulded society have been driven more by image than by substance. How will they change in future?
In this framework, sustainability is the value that determines and orients a new model of development for society and the economy, as well as in personal life projects. Environmental sustainability, the measurability of economic plans, realism will prevail, blended with the search for beauty.