This new exhibition space is the brainchild of Lorenzo Pascucci, conceived as an evolution of the Milano Contract District and aimed at meeting the needs for innovation and functionality of a new, young audience ranging from Generation X to the Millennials.
LivinWow is the first concept home-lab designed as a creative laboratory in which style and functionality are combined in settings featuring colour contrasts and with a close eye on trends.
The hybrid nature of the showroom places the accent on innovation that characterises LivinWow, which on the one hand offers physical settings in which to explore the solutions suggested, and on the other provides digital tools that evoke the smart home concept.
Mirage is taking part in the exhibition along with some of the top Italian and international brands, such as Scavolini, Battistella Company, Samsung, Corradi, Verde Profilo, Roofingreen, Grohe, Color Designer Milano, Caos Creativo, Caleido, Resstende and Bticino.
A visit to the concept lab will offer the opportunity to see many of the Mirage collections: from the simple Clay to the sophisticated Elysian stone look, as well as the mirror effect of Miroir, Mirage has solutions for floors, walls, façades and outdoor living to admire in all the areas of the exhibition project in Via Archimede no. 4 in Milan.