With the knowledge gained during my early experiences, I was able to set up my own business, Giacomo Ferrari Architetto (www.giacomoferrariarchitetto.com) working with architect Marta Mazzolani. In the past few years, we have gained great satisfaction developing interior design concepts and exhibition designs for numerous companies, including: Grandsoleil, Panerai, Cappellini Cucine, System spa, Brandoli Artwork and Mirage Granito Ceramico spa. In cooperation with Archilinea, we developed an architectural concept for the Ceramica Panaria office building in Finale Emilia and the design for the 2013 and 2014 stands of Graniti Fiandre. Since 2014 we have been developing industrial design concepts of home automation systems for the company Mind srl of Modena.
In the past few years I have registered 2 Italian patents and 3 product utility models for Packaging Design and fixing systems for 20mm thick ceramic products. Thanks to these works, I have received a number of recognitions, including a study grant and the publication of the Packdesign project in Wired 08/2010 issue, “Italian Valley” section.
GIACOMO, TELL US ABOUT THE NEW MIRAGE STAND AT CERSAIE: WHAT ARE THE KEY INNOVATIONS?
It will be like entering a matter workshop.
The new stand is more dynamic and organic than in the past, breaking with both physical and theoretical concepts: the new display system splits the volumes and overlaps them, allowing matter to be captured in different light conditions and perceived as volume, not just surface.
It is organic because the underlying project is clearly identified and understandable, with the "zoning" of different yet permeable spaces: while in the past the design had a regular layout, composed of more maze-like areas, this year it has oblique lines and different prospects, and is thus more welcoming and inviting right from the entrance.
WHAT IS THE UNDERLYING PHILOSOPHY, AND WHAT SHOULD WE EXPECT FROM THE COMPANY'S NEW CONTAINER AT CERSAIE?
The basic idea, the point of departure for designing the layout of the 20x20 metres stand was the diagonal.
The four different areas of the stand, the catalogue collections area, the new launch collections area, the evo 2/e area and the engineering area, are clearly differentiated, yet the connection between them is fluid and coherent, offering visitors an effective, simple and stimulating path.
The project was designed following functional guidelines combined with the desire to create spaces carved in negative from matter, using oblique and staggered lines that control the subdivision of the spaces and underline the material nature of the company. The display material envelopes the surfaces to full height, modelling them following multi-faceted volumes.
The objective is to capture and thrill spectators, letting the material speak for itself.