Mirage Project Point Dubai opens in the heart of the Middle East design community

Monday 17 October 2016
Marketing Mirage
Written by
Marketing Mirage

Mirage is launching its first international ‘design hub’ in Dubai Design District (d3), offering design professionals in the region a versatile, open meeting and consultancy space.

Mirage Project Point Dubai is located in d3, the new heart of the city’s design community, and will open with a full programme of events for Dubai Design Week, starting on October 24.

Pallavi Dean Interiors, a boutique interior design practice also based in d3, is the designer of Mirage Project Point Dubai, and has created a multi-functional space where design professionals can come to attend and/or hold presentations, design talks, workshops, CPDs and meetings, or simply visit the Mirage Middle East team.



Tanya Pearson, General Manager of Mirage Middle East, says:

We’ve been operating in the Middle East for over two decades, working with architects and interior designers on interior and exterior applications that have helped form many iconic hotels, government buildings, entertainment parks, and residences, and now it’s time to give something back to the design community.

Mirage Project Point Dubai provides a versatile, multi-functional platform that design professionals can use for meetings, presentations and talks outside of their own offices. It also provides a useful meeting place for designers that are not based in d3 or in the UAE, where they can come to work, or simply have a coffee and a chat. Our doors will always be open, to help serve the needs of the thriving design community here.

Pallavi Dean Interiors created a number of meeting areas and workspaces, defined by clever usage of Mirage’s porcelain stoneware for wall and floor coverings.

The urban garden presents the perfect space for informal meetings and talks, with a tactile mix of the stone-style Mashup series and wood-effect Signature tiles creating garden pathways and benches, plus garden scenes digitally printed onto Mirage’s large format 120x240 tiles. Meanwhile, a glittering ‘Jewellery Box’ serves as a more private meeting room, fitted with Mirage’s luxury marble-look tile series Jewels.

As you enter, the floor across the open meeting area is tiled with Mirage’s award-winning series called Transition, designed by Lanzavecchia+Wai, which features an eye-catching linear fade pattern and a soft, tactile, surface texture that, when viewed up close, resembles the woven threads of fabric.



Christina Morgan, Director of Interior Design at Pallavi Dean Interiors, says:

From the beginning, we did not want to create a standard tile show room, but rethink the ways in which designers and specifiers interact with tile samples. The tile displays should not be purely functional, but push the boundaries and show the versatility of the product. Straight away we imagined using the tiles for furniture pieces and art installations – reflecting the spirit of d3.

Christina applied Mirage’s porcelain stoneware across the Project Point in custom-made, creative, eye-catching ways, such as the acoustic ceiling installation that spans the entrance. There are three mobile consultation bars that are partly made from porcelain tiles to create asymmetric, geometric pieces of furniture where designers can have meetings, ‘hot desk’, or lay out samples chosen from the extensive range Mirage has developed, including realistic wood, concrete and stone aesthetics.

Mirage Project Point Dubai will be open Sunday to Thursday, 9am to 6pm. During Dubai Design Week opening hours extend to the weekend, October 28 and 29.

Go to Mirage Project Point Dubai website >