#MirageinLondon @ 100% Design

Friday 8 September 2017
Marketing Mirage
Written by
Marketing Mirage

100% Design, the leading design trade event in the UK, returns to Olympia, London from 20-23 September 2017 for its 23rd edition and this year promises to boast the largest number of Interior Designers and Architects from all over the world.

The famous exhibition will present over 400 leading design brands across five sections; Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands, feautiring excellent options for modern interior design ideas.



Gearing up for 100% Design in a couple of days, Mirage is very proud to present its ultimate design project, born through a collaboration with the Studio Job duo, of Job Smeets and Nynke Tynagel, who are leading the international creative scene with their ornate, neo-Gothic and provocative style.

The PopJob collection, developed with the the aim of discovering new possibilities for ceramics with an innovative approach, detaches itself from the imitative creations typical of the ceramic sector, exploring an innovative graphic and pop-art style.



Nynke Tynagel explains it like this:

“While visiting Mirage I noticed there was little use of relief and depth in some of their collection. Of course I understand this in practical terms, but it gave me an idea: a transparent enamel coating on top of embossed tiles would create a smooth floor, while also giving a sense of depth. We approached the wood structure in a more graphic way, exaggerating it and making a POP-like parquet with bright colours, nothing like reality.”



The chromatic choice for PopJob comprises of 7 colours, characterized by neutral and pastel tones: Pop White, Pop beige, Pop grey, Pop Blue, Pop Green, Pop Pink and Pop Black.

The innovative techniques used create a super glossy product, with intense pigmentation, suited to many different projects and styles: from Nordic to elegant, contemporary, to neoclassical.



So meet #mirageinlondon at 100% design show and don’t miss the chance to see all for yourself the new Mirage outstanding wall and floor tile experience.

Mirage’s Team will be waiting fo you at Booth D235 to present the new Pop Job collection, together with Glocal, the new delicate and neutral product that takes its inspiration from spattled cement.

Discover Pop Job Collection

Discover Glocal Collection