“Models of post-modernity” at the Mirage Project Point in Milan

Tuesday 27 October 2015
Marketing Mirage
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Marketing Mirage

On Tuesday 27 October at 7.00 p.m. 19, the Mirage Project Point in Via Marsala 7 in Milan will be playing host to the sociologist and essayist Francesco Morace, who will be speaking about the main behavioural trends characterising the present. 

After the summer, the Mirage Project Point will be hosting a variety of exciting cultural events, in an attempt to provide valuable content not necessarily linked to the professional sphere. Themes will vary from the areas of society and communication through to more strictly artistic themes, with a sole objective: to offer ideas for reflection in order to stimulate creativity from every angle.   

The first encounter, entitled “Models of post-modernity”, will focus on the social and economic trends that characterise the age we live in. The speaker will be the sociologist and essayist Francesco Morace, who for 30 years has been working in the field of social and market research and today is the President of Future Concept Lab, in addition to teaching at the Polytechnic University of Milan.
Following the speech by Morace, on 27 October at 7.00 p.m., drinks and snacks will be served, offering those present a chance to discuss the issues further and exchange ideas and impressions.
Below is a brief abstract of Francesco Morace’s speech:
<The shake-up in values, the institutions, society and politics expected for some time now is finally sweeping through Europe and much of the western world. 
We are witnessing an authentic sea change, the end of an era, a transformation set to alter our relationship with technology, with money, with services and products, indeed with the whole consumer and service system. 
At the same time, there is a clear evolution in values and in social models towards experiences that money cannot buy: friendship, peace of mind, conviviality, as well as seriousness, reputation, lasting reliability.

“A good job well done” is what the consumer is looking for at this point in history, marked by a global crisis challenging the world of high-end companies to put their heart into overcoming the difficulties faced, by tackling the models for the future in the midst of the present crisis, by adopting those models that will allow them to sell their expertise.
We’re not talking just about luxury niche markets, because a job well done is not something only the wealthy can aspire to. Properly, skilfully made products are built to last, and can be repaired; they often focus on a renewed idea of excellence, through a fortunate combination of talent and quality. 
The current crisis, already evident for some years now, exposes the weakness of a development model that has become “unsustainable”: we are through with the financial vision of wealth, and increasingly seek “outstanding experiences” rather than simply products or services>.