Transition is the winner of the 2016 Red Dot Design Awards

Friday 1 April 2016
Marketing Mirage
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Marketing Mirage

The Transition collection has won the 2016 Red Dot Design Award.

In collaboration with the Lanzavecchia+Wai design studio, the Mirage project was chosen by the jury of Red Dot, the prestigious award that has been recognising excellence, innovation and originality in the design of products, concepts and communication since 1955.

41 independent experts from all over the world – the largest jury in the history of the RedDot competition – came together in February at the Design Zentrum Nordrhein Westfalen and selected the Transition collection from over 5200 design products from over 57 countries. Functionality, innovation, quality and environmental sustainability are only some of the criteria that go into evaluating the projects and that have allowed Transition to win the Best Design Award in the category “Material and Surfaces”.

The Red Dot jury was impressed primarily by the concept and creative process of Transition, linked to the concept of evolution, change, real and metaphorical transition from one place to another. A journey transformed into an experience that manifested itself in a desired return to ceramic craftsmanship, where each element was and is a sensation, texture, study. Transition is an age-old wisdom that has been known and handed down over time, merging with the technology of industrial production.

Discover more about Transition


Transition and Mirage will receive the Red Dot Design Award on 4 July 2016 during the Red Dot Gala to be held at the Aalto-Theatre ad Essen in Germany. As is tradition, the Transition collection, winner of the Red Dot Award, will be displayed in the Red Dot Design Museum. A special exhibition “Design on Stage” will be presented for four weeks before becoming part of the permanent exhibition.

What is the Red Dot Design Award?

The Red Dot Design Award is dedicated to defining the value of design in the most correct and professional manner, and is divided into three disciplines: Product Design, Communication Design and Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen di Essen, in Germany, and in 2015 had more than 17,000 entries , one of the largest design competitions in the world. Founded in 1955, the name and brand of the award was conceived by Professor Peter Zec, CEO of Red Dot. Since then “Red Dot” has been an international recognition of outstanding design quality.

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