Вторник 28 Март 2023
Marketing Mirage
Written by
Marketing Mirage

MIRAGE protagonist at

the Interni Design Re-Evolution exhibition event with


designed by Architect Andrea Boschetti in collaboration with Ana Lazovic.

Milan, April 17-26 | Fuorisalone 2023


The Cortile d'Onore will be lit up with colors and meaning thanks to the "A Theater to Save the Planet" installation, designed by Architect Andrea Boschetti and brought to life with the support of the non-profit organization Save the Planet and Mirage, a leading company in the production of porcelain stoneware surfaces for architecture.

But what exactly is it about? This itinerant project is a storytelling theater, a compact but meaningful structure, created to spread stories, messages, and performances that sensitize all generations to the protection and essential care of nature and the environments in which we live. Thanks to the commitment of Save The Planet and Mirage, the theater will always be animated, offering content and involving people who support the project, an active and value-filled place such as sustainability, solidarity, and responsible innovation.

The goal is not only to create a symbolic place but also to educate and make the community reflect, as demonstrated by the fact that the theater was made with containers recovered from the sea and reused, a concrete gesture that shows attention to sustainability even from the design phase.

But the surprises don't end here: during the days of the Fuorisalone, the theater will host a video installation created by Mirage, in collaboration with Terzo segreto di Satira and the talented Giovanni Mori, which invites reflection on the importance of changing one's daily habits to contribute to the improvement of the quality of life on our planet.

Furthermore, all evenings will be animated by live talks, featuring the disseminator Giovanni Mori, the internationally renowned photographer and explorer Luca Bracali, and the teacher and researcher Elena Granata, for a full immersion of ideas and reflections on a fundamental theme for all of us: the safeguarding of our planet. Don't miss the opportunity to live this extraordinary experience!