MIRAGE FOR CAMPARI AT THE 2021 VENICE FILM FESTIVAL

Thursday 2 September 2021
Marketing Mirage
Written by
Marketing Mirage

Mirage is a protagonist together with Campari at the Venice Film Festival.

Thanks to its partnership with Campari, Mirage adds its own touch of red to one of the most eagerly awaited “red carpet” events of the year, providing the material for the development of the Campari Lounge.

Campari will, in fact, be the main sponsor of the film festival and has created a temporary lounge for the occasion at the Terrazza Biennale. Mirage has designed and developed a customised product in 60x60 format which perfectly replicates the famous Campari “red passion”, creating a unique atmosphere for holding numerous events during the Festival.

Star actors of Italian cinema will be meeting a series of young emerging artists in the splendid setting of the Campari Lounge, which has a totally new and modern look thanks also to the use of Mirage’s material.

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